* Food Supplements,
* Functional Foods,
* Special Purpose Foods
The three fields of nutrition;
food supplements, functional foods, and special purpose foods fill the gap between clinical nutrition products and conventional foods. These three groups do not solely aim at medical therapy as in clinical nutrition or they reach beyond feeding the consumer. One might need special expertise to develop the needs or to respond to the needs of the consumer and the market.
Awareness regarding the food supplements is increasing rapidly among Turkish consumers. Rising income levels and aging population combined with rising awareness help the market to grow. Besides demographic factors, strict pricing regulations on reimbursed products drifted suppliers to high-margin food supplement segment.
The regulatory environment regarding food supplements is controlled by the Ministry of Agriculture in coordination with the Ministry of Health for Food Supplements,
Functional Foods and Special Purpose Foods. The market brings attractive opportunities together with some attention points;
- Managing Regulatory environment with several authorities both for local or foreign manufacturers Importation Legislation
- Extensive usage of Free Goods in Trade
- Strict restrictions on Promotion
- Access to the pharmacy and retail channels
NK-consulting can be your business partner for penetration to the Turkish market and a booster to strengthen your current position in the market with its extensive experience. NK-consulting can develop and implement convergent solutions in many subtopics by combining the dynamics of pharmacy and retail channels.
Specific service fields might be business plan, registration, business and organisation establishment, sales team performance, 360 degrees business process establishment.